Great content is EVERYTHING! Don’t settle for boring words. Don’t settle for amateur photos or pointless video. This is your company, your career. Great content makes it so much easier to grab attention and influence your audience. We can produce professional video, photo or copy content for you.
Marketing Content: Brilliant Copy
Do you want to get them interested or put them to sleep? The more complicated your product, the more advanced your service, the more likely you will bore them away from your site. Brilliant copy will generate interest. Want to see a simple example? Click here.
Marketing Content: Stunning Photography
It is so easy to take photos with our smart phones. For some applications, like stream of conscience social media posts, this is all we need. But when you are representing yourself or your business with your “Grown Up” face on. Don’t give the wrong impression with snapshots of your products, your facilities or your peeps. Nothing says that you take yourself seriously like a professional image.
Marketing Content: Compelling Video
Smart phones can take stunning video as well. I know. When I don’t want to lug the professional gear on a vacation hike, I post plenty of Facebook video clips from my phone or DSLR. But for anyone who has ever tried to take it a step further, and try their hand at a professional approach, you will learn VERY slowly just how much is involved with lighting, audio, color correction, editing, title design, music selection, graphics, compositing, etc. While every business doesn’t need a Super Bowl commercial, don’t mess up the one chance you have to make an impression. Click here for a quick sample.
Jungle Media Video Marketing Experience
Jungle Media has been producing online video marketing content for large and small businesses, as well as government and non-profit organizations since 1996. During that time, we have produced hundreds of marketing programs. Our customers have used their professional marketing video to enhance the quality of their websites and their online presence.
The vast majority of our projects fall into the 2 to 5 minute format. There are some notable exceptions listed below. To help you imagine the possible types of marketing video programs, we summarize as follows:
Product Marketing Video
When a business is launching a new product, they will often decide to produce an online video to summarize the benefits and features of the product.
Emphasis is usually directed toward generating interest, with a phone call or visit to a website as the “Call to action”. In these video programs, we will work with the customer to identify the top 3 or 4 reasons why the product is unique or advantageous. We will develop the script in conjunction with input from the customer marketing team.
Shooting scenarios will be discussed, a production budget will be built and then Jungle Media takes the project to completion. Because of our background in engineering, marketing and project management, you will find that our projects are clean, organized and to the point. You and your team can participate in any part of the process that you like, from concept to script to choices in editing.
One of the unanticipated benefits of producing a marketing video, is that the effort to consolidate the message for the video, helps to sharpen the message for all of the other marketing elements; including the web site, presentations, print, etc. We will work with your marketing team, agency or other stakeholders to add value to all of your marketing efforts.
Company Marketing Video
For smaller companies, or budget-limited organizations, Jungle Media has produced many “Introductory” video programs. These will typically fall into the 2 to 3 minute category, with emphasis on providing an overview of the company and how it can serve its customer base.
Usually, the customer is less involved in the creation of the script and concept, and they rely on Jungle Media to build the program concept from scratch.
The customer then has an opportunity to modify the script after receiving the first draft. Often, Jungle Media will be asked to conduct on location interviews with the owner and/or key employees, without a full script, but with a simple script outline.
During these interviews, Jungle Media will direct the customer to provide useful commentary and reflection, toward the development of a compelling presentation. If you have a limited budget and a small or limited marketing department, you will find our open style of production refreshing and stress reducing.
One of the most powerful, low cost and often overlooked form of marketing video content, is the customer testimonial. Customers are happy to talk about the companies and the products that they love. As this sample shows, simple is powerful.
Specialized Marketing Video Projects
From time to time, a customer will have a need for specific marketing video projects that do not fit the norm. One such example was a rare book collector, who helped to market some of his finest works through a series of informal marketing lectures on the background of the books and their significance. These video samples were all fairly long, (10 – 20 minutes) and worked well to highlight his examples and his expertise.
Click on the Recommendations tab above or on the link below to hear what many of our satisfied customers have to say.