Establish and Maintain a Consistent Marketing Message
The social media content package was designed to help you launch and maintain a consistent messaging campaign for your business. The single most common “problem” that I hear from business owners and marketing executives is that their internal efforts are often “stop and start” in nature. There is a lot of enthusiasm about generating content when new employees are hired, new products are launched, or a new business is started, but typically within 6 months, everyday tasks and challenges mean that marketing content creation and delivery take a back seat. With the social media content package, your marketing efforts can stay fresh, relevant and consistent. I create the content and deliver it to you or your team on a monthly basis. Your involvement only requires a few hours several times a year while the content is being captured.
Generate Interest Behind the Scenes
Aside from promoting your products or services online with a “sale” or promotional method, there is the potential to develop more interest in your company beyond the things that you sell. The social media content package brings your business alive with more authentic and candid content about your employees, behind the scenes stories, human interest elements, “how to” lessons, “Did you know” factoids or any number of topics that satisfy the curiosity of your customer base. Human nature is naturally curious about how things are made, who is behind the scenes, where their products come from, why your products or services are better and more. Feed the curiosity! I will develop the content you need to do that.
Create a bond with your customer base
The more that your customer understands your business and can use the knowledge that you give to them to elevate your business above another, the better chance that you will attract and retain their loyalty. Your business can reach, educate and attract the customers that you would like to call yours. Failure to communicate should not be an option in your business strategy. I make it easy and extremely affordable for you to reach out and create a lasting connection with your existing or future customer base. The Social Media Content Package is designed to create a bond between you and your customers. Remember that if someone is interested in what you have, they would much rather get more than what they pay for. Loyalty to a brand makes them feel better about the money that they spend.
What do you get?
The Social Media Content Package will provide either 48 (4 clips per month) or 24 (2 clips per month) or 12 (1 clip per month) unique, post ready video clips recorded in professionally lit and recorded 4K video, edited and compressed to HD for social media. These clips feature you, your employees or your customers, talking about the value of your business. The package includes opening logo, music if desired, interview segment, additional B-roll, floating photos or titles and closing logo. Additional elements or more complex clips can be produced for additional, similarly priced fees.
How Much Does it Cost?
The Social Media Content package will provide a full year of unique content, captured in one, two or three recording sessions spaced throughout the year. The 4 clips per month package will have a recording session every 4 months. The 2 clips per month package will have a recording session every 6 months. The 1 clip per month package will have a single recording session. If you want more frequent recording sessions for seasonal purposes, the cost of each additional shoot can be added for $50 per month to any package.
The package prices are valid for any business in the SW Portland Metro area. Hourly travel charges and /or additional expenses will apply for Downtown, Eastside, Vancouver or more distant locations.
How it Works
We come to your office or place of business for up to 3 hours (1, 2 or 3 times per year) to interview you, employees or customers talking about things that would be of interest to your clients.
We will also spend another hour if appropriate to capture B-roll or still photography of your equipment, your facility or other relevant imagery.
You do not need to have any sort of script or specific content in mind. It does help to have a bullet list of topics that we can ask you about.
- You can also invite happy customers to stop by and give their testimonials
- We capture as many stand alone clips as possible during the session.
- We create an introduction that will appear before each clip.
- We create 12 clips from the material captured for the campaign package… 16 to 18 clips from each session (3 per year) for the annual packages..
- We send you the library of video clips, so you can post one every week as part of your communication strategy.
- Your “library” can either be a directory of files that you upload yourself, or links to a free YouTube page that we will populate if you don’t have one. All you need to do when you post, is drop the file or paste the link to the desired clip into Facebook, Linked In or any other platform that you use, including your blog or website.
Click on the image to see many different samples from our recent projects. We have samples with Real Estate agents, Insurance agents, community banks, financial planners, online retail companies, nurseries, farm equipment, hi-tech companies, industrial machine companies, medical supplies and many others.
Frequently Asked Questions
What happens when I sign up?
Once you agree to proceed with the production of a social media content package for yourself or your business, I will contact you to schedule a date for the recording session. It is best to anticipate that your office or the selected recording location will be occupied for the recording session for approximately 2 to 3 hours. During this time, you, other employees and/or customers can be scheduled to speak on camera. For yourself and/or employees who will be delivering the primary messages, assume a minimum of 30 minutes per person. For customers of yours, who may be asked solely to deliver one or two thoughts about their experience, 15 minutes each should suffice.
What do I get with this package?
I will record as many standalone clips as possible within the 3 hour visit to your facility. After the recording session, I will sort through the various takes and compile the best clips based on your preferences. Once the clips are compiled, an intro that will be common to all of the clips will be built with your logo. If appropriate and/or desired, a royalty free music track can be applied underneath the voice. We will also add in a cutaway to an appropriate B-roll segment or photo where appropriate. When the clips are completed, all of the files will be sent to you from an email file service, so that you can download them for use on your website, social media feed and/or YouTube channel.
How do I post my files?
Keep the files in a folder on your marketing computer or laptop. When you are scheduling your posts, drop the file into the browser window for the application on which you are posting. You can also upload the files to a free YouTube site, and send links in emails or embed them on your website.
Can I put the video files on my website?
Yes. Links to the files can be placed on your website page(s) so that they can be viewed in YouTube from your website. If you do not intend to use YouTube, the video files themselves can be loaded to your website.
Can I reuse and/or repost my video files?
Yes. The social media content package is designed to create content that can be posted on your feed on a regular basis (say one per week), however once you have posted each of the files, they can be reposted to your feed whenever you want.
What can I say in my social media video files?
You can say whatever you like. This is your forum. You can talk about your business, your customers, and your ideas, anything that is appropriate to post on social media.
What should I say?
It is best to put yourself in the shoes of your customers. What are the questions that they have when they are thinking of spending money on the items or services that you offer? What is it that they don’t know? If you can educate a viewer, you are building a relationship.
Can I expand on this package?
Of course. The Social Media Content Package from Jungle Media is simply an entry-level package that provides to you a great deal of content suitable for social media at a very low cost. At any point, you can request a quote for additional content such as customer location shooting, custom graphics, animations or any other element that goes into professional video production content.
How is the Social Media Content Package different from traditional Marketing content?
The nature of social media content is that it is more casual, shorter in length and with the content spread out over a long period of time (posts) rather than compiled into longer format that summarizes everything to be said in a single program.
Schedule your session
Call us to schedule your first session. We usually have open dates within two to four weeks of your inquiry.