This product overview marketing video was created to allow customers to see real world examples of how strobe lighting helps inspection in the printing industry. A great deal of technical effort went into showing the “freezing motion” of a strobe light on a moving web. Careful attention to shutter speed settings were required to avoid the black lines caused by frequency mismatch. This project was a great example of the many skills required to create an effective marketing video: Understanding of the product, ability to write a compelling script, interviewing skills, technical camera skills, design skills and editing skills. The customer is very pleased with the result.