Building on the exceptional results obtained this year using the Canon 50mm F1.2 L Series lens, we decided to add additional flexibility to our production shelf with the purchase of the Canon 35mm F1.4 L Series lens.

The newly released Canon 35mm F1.4 L Mark II

Canon has just released this amazing lens, signified by the “Mark II” designation, replacing the 1998 “pre digital” model with the same field of view. The reviews promise more great imagery when coupled to the C100 Cinema System.

The primary benefit to the customer will be greater choice of shooting locations for indoor interviews, especially when space is tight. With the 50mm on the camera, smaller rooms tend to make the footage look a bit too cramped. Adding the 35 mm option will allow for wider shots while maintaining exceptional optics and that smooth soft focus background that people love. With both lenses in the bag, we can also offer a mix of medium and close shots from the same shoot.

Look for samples of work that will utilize this lens as early as next month.